About Studio Bert Forma
Studio Bert Forma was founded in 1965 by Bert Forma who realized there was a need in Los Angeles for an internationally flavored textile agency. Price alone was not the name of the game: consumer interest could be raised through beautiful and innovative fabrics, such as were tailored and worn in Paris, Milano, Geneva and Duesseldorf.
Although Bert Forma is no longer with the Studio in person, his established passions and traditions continue with the new staff, Kevin Maldonado, Heather Maldonado, Mandy Atkins, Michael O'Brien, Marco Pizzato, Heidi Maldonado and Teri Barton.
Kevin studied economics and business administration at UCLA before contracting with Bert to manage the Studio. Heather Maldonado, Kevin’s business partner and wife, studied international relations at Boston University and controls the Los Angeles office. Mandy Atkins re-joined the Studio July 2007 and assists in the Los Angeles headquarters with a background in the Arts and Music. Michael O'Brien joined forces with our studio March of 2007 and brings many years of experience in fabric sales to the Manhattan office. Marco Pizzato brings graduate level textile and fashion creativity to the studio since March 2008. Our Financial Controller, Heidi Maldonado, is responsible for the A/R, A/P and other monetary transactions. Heidi is assisted by Teri Barton.
We are still fighting the same battle, bringing quality and beauty to the cutting tables of our manufacturing customers, but we have kept our feet on the ground, in terms of being well aware of market conditions and objective resource limitations.
The only constant in this industry is change. Mills, not unlike humans, go through life cycles and phases. Expansion, innovation, decline, stasis, etc. We continually evaluate our suppliers while building a well-rounded array of fabric aimed at the realities of the West Coast specificities. We prune with regret and add with pleasure.
At the Studio our customers find the latest European trends, interpreted at the right price level, by quality conscious and reliable mills. Our staff liaisons with each mill efficiently, avoiding misunderstandings and cultural blunders. In these times of globalization, we try to act with Swiss punctuality, French style, Italian creativity and German determination.
Please go to the Services section, to see how we assist our Customers and our mills.
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